Meet Bess, a designer based in Baltimore, MD
The story behind my work as a designer
My journey began when I sought a solution that integrated resources and a calendar for local children's activities. This idea led to the design of the mobile application, NEED DONE, with partner and Creative Director, Leslie Ali, which introduced me to the tech landscape through whiteboard challenges, wireframing, and creating an MVP. As a result, I started managing design projects for Reunion Goods & Services under the leadership of Eric Adolfsen and Carlton DeWoody, working on brand projects such as Hotel Eventi and Quality Eats (Closed since 2020) with esteemed restaurant group Quality Branded. This experience ignited my passion for creating one-of-a-kind cohesive physical and digital brand experiences.
I have since shared my knowledge with curious minds at Parsons School of Design, consulted for boutique creative agencies, and successfully led non-profit performing arts organizations, Hygienic Art & The UNITED Theatre, during the pandemic. Inspired by pioneering creatives in New York City, I have established myself as a producer of innovative solutions.
My mission in the design industry
In a design world quickened by A.I., I champion authenticity, drawing inspiration from the physical world. Success is creating brand messages that embody wit, are direct and compelling, and rooted by the human-centric fulfillment of needs. My journey is fueled by high expectations. I aim to transform the digital landscape, advocating for a design approach that values real human experiences and insights, making every digital interaction more meaningful.
Past Experience
Marketing & Development Manager
Established and expanded the organization's brand presence, fostering an engaging cultural experience, and positioning the Theatre as a destination for regional tourism. Cultivated community stakeholders and business partnerships to accomplish development goals.
Executive Director
Piloted diverse initiatives that showcased innovation, adapted to the challenges of the pandemic, and fostered community engagement. Secured grants, launched virtual lecture series, created fundraising activations, and utilized cutting-edge technology to demonstrate resourcefulness and strategic thinking.
Senior Brand Manager
Managed top-level accounts within Financial Services, Tourism, Transportation, and Technology sectors. Spearheaded the development of impactful branding initiatives, strategic paid and earned media campaigns, and complex creative projects.
The core values that drive my work
Authenticity
Emphasizing genuine, original design work that reflects the human experience, countering the impersonal aspects of AI-generated content.
Empathy
Prioritizing understanding and addressing user needs, pain points, and preferences to create more meaningful and engaging user experiences.
Innovation
Continually seeking new, creative solutions to design challenges, driven by a passion for exploring and incorporating emerging technologies and methodologies.
Transparency
Advocating for clear, open communication and straightforward design processes that demystify the design work for clients and users alike.
Community
Building and supporting communities through design that encourages engagement, inclusivity, and a sense of belonging among diverse groups.
Harmony
Fostering a balance of personal, business, and technological interactions, aiming for solutions where user perception and user needs align effortlessly.
hello@uxbess.com
Ready to bring your vision to life with design that resonates? Reach out and let's create something extraordinary together.