Resume
Strategist, storyteller, and UX researcher with a background in branding and creative leadership, focused on bridging product and marketing to deliver journey-focused experiences across physical and digital touchpoints.
About me
Visionary product and marketing strategist with 10+ years of experience blending UX research, service design, and brand strategy to create innovative solutions. I bring clarity and connection to complex systems—crafting campaigns, content, and user flows that are both human-centered and business-aligned. Especially drawn to work where strategy meets empathy, and every solution tells a better story with measurable results.
Experience
Founder & UX Strategist
Leading content-driven product marketing for mission-aligned clients, developing marketing strategies that bridged the gap between product messaging and target audiences, resulting in improved market fit and audience engagement.
- Developing content strategies aligned with brand clarity and measurable outcomes, managing multi-channel campaigns across digital platforms, newsletters, and social media.
- Conducting user research, journey mapping, and stakeholder interviews, ensuring marketing strategies were deeply rooted in audience insights and aligned with business goals.
- Managing content creation, testing, and analysis, utilizing tools like Google Analytics to drive data-driven decisions and campaign optimization.
Marketing & Community Relations Manager
Developed and cultivated creative and business development marketing strategies for a regional arts venue, combining hands-on design with community engagement to grow revenue and visibility.
- Produced integrated marketing campaigns, including print, digital, and environmental media, to support key programming initiatives and fundraising events, driving a 21% increase in ticket conversion rates.
- Managed social media platforms, increasing community engagement and brand visibility through targeted promotional campaigns and cross-platform content strategies.
- Initiated and executed strategic partnerships with local businesses and organizations, enhancing brand presence and driving regional engagement.
- Designed and introduced all branded marketing materials, including digital and print advertisements, newsletters, merchandise, and quarterly programming brochures, increasing audience reach and visibility, and enhancing value for donors and memberships.
Executive Director
Propelled marketing, fundraising, and business development for a regional arts nonprofit, blending creative leadership with community engagement to expand access, increase visibility, and drive revenue during a period of uncertainty and global shutdown.
- Directed creative marketing strategies for digital-first cultural products, including virtual exhibitions, product launches, and lecture series, increasing audience reach by 60%.
- Launched multi-channel campaigns across social media, digital advertising, and email, driving over $40K in economic development grants and sponsorship revenue in just three months.
- Spearheaded the development of a fundraising initiative that generated $10K in profit and gained significant media coverage, leveraging market trends and stakeholder engagement.
Executive Producer
As Executive Director of Hygienic Art, I launched Creative Cooperative City, a cross-sector initiative connecting local artists with leaders in biotech, defense, and entrepreneurship.
-Secured over $40K in funding—including first-time support from General Dynamics’ EBMA—and produced a six-part digital lecture series exploring creativity, leadership, and the future of work during the pandemic.
The project redefined how cultural institutions can drive innovation and taught me the power of creative strategy, partnership-building, and leading through uncertainty.
Senior Brand Manager
Led brand strategy and cross-functional marketing execution for clients across finance, logistics, and the arts—delivering measurable impact through research-driven insights and multi-channel campaigns.
- Increased campaign clarity and cohesion for Burris Logistics and the Connecticut Art Trail by implementing new messaging frameworks and style guides adopted across departments.
- Improved internal workflow transparency and delivery timelines by introducing Agile methods and serving as Scrum Master, enhancing cross-team communication and project accountability.
- Contributed to a 20% increase in engagement across client social and email channels by producing integrated content strategies rooted in audience research and business objectives.
- Built stronger client-agency trust by leading regular strategic briefings, presenting data-informed insights, and translating complex marketing challenges into actionable creative plans.
Brand Strategist
Led research strategy and stakeholder engagement for Guilford Savings Bank’s rebrand, synthesizing market data and community insights to inform naming, brand positioning, and messaging that differentiated the bank in a competitive financial landscape.
This laid the foundation for the bank’s long-term transition to GSB Bank.
Studio Manager
Managed dynamic, multi-disciplinary design labs, optimizing workfl ows and student experiences by implementing efficient safety protocols and processes.
- Collaborated with faculty to integrate advanced technologies into design practices, fostering innovation and student success in a creative environment.
- Led programs to streamline access to industry-grade equipment, enhancing student satisfaction and success through operational improvements.
- Coordinated workshops and training programs for students, enhancing engagement and fostering a collaborative, supportive environment.
- Launched sustainable practices by researching and implementing eco-friendly materials, supporting the school’s sustainability initiatives.
Art Director
Produced brand identity and design for leading hospitality brands, ensuring that marketing materials aligned with brand identity and engaged target audiences.
- Managed cross-functional teams and vendors to execute design projects, using collaboration tools like Trello, InVision, and Basecamp to streamline communication and ensure project success.
- Produced high-impact assets using Adobe, including websites and digital campaigns, that resonated with customers and reinforced brand positioning.
Skills
Go-to-Market Strategy
Skilled in planning and executing product launches with aligned messaging, audience targeting, and cross-channel coordination to drive adoption and visibility.
Value Proposition Development
Experienced in crafting differentiated messaging rooted in user needs, competitive analysis, and product benefits to position offerings effectively in the market.
Cross-Functional Alignment
Adept at collaborating with design, content, UX, and leadership teams to ensure cohesive product narratives and seamless execution across touchpoints.
Audience Segmentation & Journey Mapping
Proficient in identifying key user segments and tailoring messaging, content, and experiences across each phase of the customer lifecycle.
Insight-Driven Content Strategy
Combines qualitative research and stakeholder input to develop content strategies that inform, engage, and convert—supporting business and user goals.