Need / Done

SaaS-based app created and designed for a rising generation of dual income head of households

Client
Need / Done Inc. - Leslie Ali Walker
Services
Content Strategy, UX Copywriting, Interactions, Prototyping
Role
UX/UI Designer

About the project

NEED/DONE is a SaaS-based app created and designed for a rising generation of dual income head of households. The steady growth in this millennial target presented an awesome opportunity. Especially in a $48+ billion childcare market. So we designed, built and piloted a community–building mobile app that enables parents to collect a local “family,” made up of parent-friends that share trustworthy resources (like sitters, dog walkers, cleaners) with each other. (Personal project / Side hustle).

Brief:  Give busy urban parents the kind of reliable childcare support they need when their family lives miles away.

Solve:  They say it takes a village... So we decided to make one and put It on an app.

Results

Without the family support nearby we all relied on in the past, it’s a lot harder to take care of kids and family while we all work.

According to the 450 caregivers we polled before running our pilot, what working parents need more than anything else is some added support. Practical help to get home-related crap off their plate, and for someone to serve as their trusted proxy at home when they need to be at work. So why not help each other out, share resources among friends, and call for trusted help at the touch of a button?

Need/Done provides instant help from sitters & home-helpers your friends use and trust.

Reflection

Through visual storytelling and strategic copywriting, we successfully navigated users to search and find resources and support within the application. Our next steps included researching competitors for insights into further development - specifically user profile pages, communication interfaces, and geolocation integrations to share with developers.

Interested in working together? Get in touch today.

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